I recently read Malcolm Gladwell's newest book, Outliers. And I'll start this post by noting that I am a fan of The Tipping Point and never got around to Blink. I read the book because I agreed to present the material to a workshop, and talk about how to apply Gladwell's theories to the not-for-profit sector. Being a cynic, I contemplated getting up in the front of the room and saying "you can't" and sitting down.